Events & Pop-Ups
Catch us at rodeos, arenas, and Western events across Norco, Eastvale, and Riverside County — with ready-to-wear hats and on-the-spot shaping. Want us at your event? Let's set it up.
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Two Traditions,One Brand
American heritage. Vaquero roots. Respect for those who serve.
American Vaquero Hat Co. was born from a genuine love of the Western way — the horses, the cattle, the ranch-inspired culture, and the craft of shaping a hat that's truly your own. "American" stands for pride in where we're from. "Vaquero" is the Spanish word for cowboy — a nod to the Hispanic roots that built this culture right alongside it.
This is a brand for American cowboys and Hispanic vaqueros. For men, women, and kids who live the Western lifestyle — or just love the look. And for the first responders and law-enforcement families who wear that blue band with pride. Whoever you are, there's a hat here with your name on it.
The Black Hat & Blue Band
A silver star and a thin blue line — worn quietly, meant sincerely. Honoring service, family, and hard work.
American Vaquero
Old-school Western with a modern twist — authentic, bold, hardworking, and built to be handed down.